Hurshimchung Bräu Oktoberfest is a three-day beer festival held in the outdoor courtyard of Hotel Nongshim in Busan’s Dongnae hot-spring district. It is run by the hotel, not by a city or a tourism board, and it is billed as a 20th-anniversary edition this year; the Korean press says the event first appeared in 2004. The core idea is simple: one ticket buys unlimited beer, a commemorative cup and a seat at a programme of live performances, with the hotel’s kitchen providing food.
For 2026 the dates are Thursday October 15 to Saturday October 17. KTO’s English listing gives the hours as 17:00-22:00, with concerts from 19:00 to 21:00, the venue as the outdoor space and beer garden of Hotel Nongshim at 23 Geumganggongwon-ro 20beon-gil, and the contact number as +82-51-550-2511. The hotel’s own event pages and two news reports agree on the dates and the 17:00-22:00 window. As of the morning of opening day, October 15, we found no postponement, cancellation or date change in the hotel’s pages, the booking page or recent coverage.
What you actually do here
You sit in the hotel courtyard and drink. The festival’s beer list, as reported at launch, is three house beers made in the German style, a pilsner, a dunkel and a weizen, plus two Hite Jinro draft beers, Terra and Blanc. All of them are covered by the ticket, so the practical limit is time rather than price. KTO describes the aim as an event for visitors of all ages despite the beer theme, but the format is clearly built for adults.
Around the drinking there is a programme of live music and audience events. Reported items include a speed beer-drinking contest, live performances and audience-participation games. Hotel Nongshim’s chefs cook the food; press coverage names an assorted barbecue platter, fried chicken and schweinshaxe, the roast pork knuckle common at German-style festivals. Treat that as the announced direction rather than a fixed menu, because stall lists change from year to year.
Programme and timetable
The festival runs on one fixed pattern each evening. The courtyard opens at 17:00, the concerts run from 19:00 to 21:00, and the event closes at 22:00. That gives you two hours before the music and one hour after it.
The Seoul Shinmun report on the hotel’s announcement (September 8) names the kinds of acts to expect: a live performance by the band Psyburger (싸이버거), a brass band called Men in Black (맨인블랙), a K-pop dance act, a retro show and a trot singer. It does not say which act plays on which night, and other listings only say “trot and dance” without names, so this guide gives no day-by-day order. If a specific act is the reason you are going, check Hotel Nongshim’s own event page and its social posts, or ask the hotel, before you set off.
The venue is an outdoor courtyard. No source we found describes a rain plan, so whether the programme moves, pauses or is cancelled in bad weather is unknown. Bring a layer for an October evening and ask the hotel if the forecast looks wet. The same goes for the format of contests and games: they are listed as part of the programme, but their times are not.
Tickets, fees and booking
The standard ticket is 34,000 won per person, as listed by KTO and repeated in the press. It is reported to include the 20th-anniversary commemorative cup, unlimited beer and the performances. An early-bird price of 31,000 won was sold in September; reports disagree about the exact last day of that offer, but it is over either way.
Advance booking was run through the hotel’s page on an event-ticketing platform, and online sales closed on October 13, so the online window has now passed. Whether tickets will be sold at the door, and whether a night can sell out, is not stated anywhere we could find. If you are still planning to go, phone the hotel (+82-51-550-2511, listed as weekdays 9:00-18:00 on one listing) before you travel rather than assuming walk-up sales. Food and any extra drinks beyond the included beer are not clearly priced in any source, so budget separately and expect to pay at the hotel’s stands. Card acceptance was not checked.
Cancellation follows the host’s deadline according to the booking page. After that you have to contact the hotel directly, so do not assume a refund is possible late.
Getting there without a car
The hotel is a short walk from Oncheonjang Station on Busan Metro Line 1. The hotel’s own directions page says it is about 5 minutes on foot from Exit 1, via the walkway that connects to the exit, or about 7 minutes from Exit 3. Booking sites describe the walk in similar terms.
From Seoul, the KTX runs to Busan Station in about 2 hours 8 minutes on the fastest trains and about 2 hours 15 minutes on most. From Busan Station, Line 1 is the straightforward connection to Oncheonjang. This guide does not give a subway ride time because none was verified. SRT trains take around 2 hours 10 minutes, but they leave from Suseo Station in southern Seoul rather than Seoul Station.
Parking and the trip home
The hotel has its own parking, and the event booking page mentions an annex parking building beside it. Whether event visitors park free, and how full the lots get, was not confirmed. The ticket is built around unlimited beer, so driving yourself is a poor plan whatever the parking situation; a taxi or the subway avoids the question.
The event closes at 22:00. Check the last Line 1 trains from Oncheonjang for your direction before you settle in, because leaving at closing time in a crowd is not the moment to find out. A taxi from the hotel is the fallback; this guide does not quote fares.
Day trip or overnight
A same-day trip from Seoul is physically possible for the outward leg: roughly two hours fifteen by KTX, then a subway ride and a short walk gets you there before the 17:00 opening. Coming back is the question. The festival ends at 22:00, and whether a Seoul-bound train still leaves Busan after you finish depends on the day’s timetable, which was not checked. Look up the last departure before booking anything.
Staying overnight in Busan removes the issue. The event is at a hotel, and Hotel Nongshim also operates the well-known Heosimcheong hot spring next to it, but room prices, availability and whether event tickets combine with a stay were not verified, so no offer is described here.
Food on site and nearby
On site, the food comes from the hotel’s own kitchen, with a barbecue platter, fried chicken and pork knuckle named in the press. Prices, portion sizes, vegetarian options and whether any of it is included in the ticket were not confirmed.
For something local rather than German-style, Dongnae pajeon is the dish to look for in the neighbourhood. It is a scallion pancake with seafood such as oysters, shrimp and mussels, and Korea’s Cultural Heritage Administration and the Dongnae-gu office both describe it as Busan’s signature local food. It became Busan Local Food No. 1 in 1999. Dongnae and the Geumjeong Mountain area were known for scallion growing, which is part of the dish’s story. This is a recommendation for the district, not a claim about what the festival serves.
Honest assessment
The festival is a good match if what you want is a straightforward evening of unlimited beer and live music in a contained setting, with a fixed price and a short walk from a subway station. The hotel runs it, the hours are clear, and the ticket terms are simpler than at most Korean festivals. After 20 years it also looks like a settled format rather than an experiment.
It is not a sightseeing festival. There is no route to walk, no heritage site built into the programme, and the experience is the same courtyard for five hours. The line-up information is weaker than the ticket information, with the sources disagreeing on names and nights, so do not plan the trip around a particular act without checking the hotel’s own announcements first. If you do not drink, this is hard to recommend at a price built around unlimited beer. If you do, set your return plan before you arrive: the event ends at 22:00 and the practical last train, or a taxi, is your problem to solve.
